Business Marketing in Adidas

As a practice of individuals and organization, Business marketing between adidas promotion and endorsementsWalk along any high street and it is clear that wearing sports clothing is definitely a fashion statement, and possibly an indication of athletic prowess. Adidas recognised this trend early on and has developed high-performance sports lines in collaboration with the likes of Stella McCartney, Yohji Yamamoto, Porsche Design and Rolland Berry. That said, the company does not sacrifice its commitment to improving sporting performance and aims to launch at least one major new technology or technological evolution per year.

Consumers Being Satisfied with their Decision.

ALL Adidas consumers are guaranteed satisfaction and if their expectations have not been met, your granted a refund. Any company values feedback , however Adidas positive recognition has lead then to many of Awards. Adidas has consecutively been a winner of the"Dow Jones Sustainability Indexes" award.
" The annual review of the DJSI family is based on a thorough analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, branding, climate change mitigation, supply chain standards and labour practices".


Adidas Consumers are Satisfied with their products and they keep wining Awards and are receiving recognition for their great quality and merchandise.




http://www.adidas-group.com/en/sustainability/awards_and_recognition/default.aspx

A fan favorite.

Adidas Y-3 Honja .

OVOXO Drake Sophomore Album.

Majority rules( Adidas Global Vision).

Global Brands Strategy

Global Brands is responsible for all the marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies that represent each brand and category in an engaging and compelling way with their target consumers.

Driving the long-term development of adidas and Reebok

To secure long-term sustainable growth for the Group, Global Brands is focused on driving the development of the adidas and Reebok brands. The overall strategic goal is to achieve qualitative, sustainable growth by building desirable brands in consumers’ and customers’ perception. In 2010, Global Brands played a central role in the creation of Route 2015, the adidas Group’s five-year strategic business plan. The adidas and Reebok brands are expected to deliver 90% of the targeted growth for the Group in that period.

Areas within adidas and Reebok that were identified as key contributors and game changers for the adidas Group include:

• Gaining sales and market share in the key global categories running and basketball with adidas Sport Performance
• Expanding adidas Sport Style into fast fashion with adidas NEO
• Establishing Reebok as the leading fitness and training brand
• Leading the industry in the fields of customisation and interactivity across categories.

The Marketing Environment.

 The Marketing Environment consist of two kind environments. The Micro and Macro environments.  The Micro environment "refers to the forces that are close to the company and affect its ability to serve its customers''. This example includes the company itself consumers, suppliers competitors and critics.
The Macro Environment consist of results that lead by example for organizations.