Sunday, September 25, 2011
Majority rules( Adidas Global Vision).
Global Brands Strategy
Global Brands is responsible for all the marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies that represent each brand and category in an engaging and compelling way with their target consumers.
Driving the long-term development of adidas and Reebok
To secure long-term sustainable growth for the Group, Global Brands is focused on driving the development of the adidas and Reebok brands. The overall strategic goal is to achieve qualitative, sustainable growth by building desirable brands in consumers’ and customers’ perception. In 2010, Global Brands played a central role in the creation of Route 2015, the adidas Group’s five-year strategic business plan. The adidas and Reebok brands are expected to deliver 90% of the targeted growth for the Group in that period.
Areas within adidas and Reebok that were identified as key contributors and game changers for the adidas Group include:
- Gaining sales and market share in the key global categories running and basketball with adidas Sport Performance
- Expanding adidas Sport Style into fast fashion with adidas NEO
- Establishing Reebok as the leading fitness and training brand
- Leading the industry in the fields of customisation and interactivity across categories.
Sunday, September 18, 2011
The Marketing Environment.
The Marketing Environment consist of two kind environments. The Micro and Macro environments. The Micro environment "refers to the forces that are close to the company and affect its ability to serve its customers''. This example includes the company itself consumers, suppliers competitors and critics.
The Macro Environment consist of results that lead by example for organizations.
The Macro Environment consist of results that lead by example for organizations.
Look at me now.
80's Rap stars Run-Dmc and Jam Master J
Rockin' the Shell top adidas original sneaker.
Business Ethics and social responsibilty .
"Since 2001 the adidas Group annually publishes a Social and Environmental Report which sets out goals, strategy and actions in improving working conditions in our suppliers’ factories and lessening our environmental impact" . As for business ethics they have set standards of their ethical behavior. A major moral value they like to maintain is integrity, this is more focused on the stake holders of the organization.
"the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years."
adidas Group presents 2015 strategic business plan
• Group plans sales growth of 45% to 50% to € 17 billion in 2015
• Bottom line to grow faster than top line with a compounded annual earnings growth rate of 15% per year
• Operating margin to reach 11%
• Targets based on strong and unmatched brand portfolio
Herzogenaurach, November 8, 2010 – The adidas Group today presented its 2015 strategic business plan at its Investor Day in Herzogenaurach, Germany. Named “Route 2015”, the plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015.
Based on the Group’s strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line. In addition, the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years. The Group targets a compounded annual earnings growth rate of 15% and wants to reach an operating margin of 11% sustainably by 2015 at the latest.
“Brand success means business success for the adidas Group, that’s why we have set out clear business targets based on our strong and unmatched brand portfolio,” said Herbert Hainer, CEO of the adidas Group. “We want to achieve qualitative and sustainable growth by building desirable, leading brands in consumers’ and customers’ perception. Over the next few years, we will invest in our brands in order to reach our ambitious, but realistic targets. I am confident that our strategic business plan will lead us into a new era of success for the adidas Group.”
• Bottom line to grow faster than top line with a compounded annual earnings growth rate of 15% per year
• Operating margin to reach 11%
• Targets based on strong and unmatched brand portfolio
Herzogenaurach, November 8, 2010 – The adidas Group today presented its 2015 strategic business plan at its Investor Day in Herzogenaurach, Germany. Named “Route 2015”, the plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015.
Based on the Group’s strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line. In addition, the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years. The Group targets a compounded annual earnings growth rate of 15% and wants to reach an operating margin of 11% sustainably by 2015 at the latest.
“Brand success means business success for the adidas Group, that’s why we have set out clear business targets based on our strong and unmatched brand portfolio,” said Herbert Hainer, CEO of the adidas Group. “We want to achieve qualitative and sustainable growth by building desirable, leading brands in consumers’ and customers’ perception. Over the next few years, we will invest in our brands in order to reach our ambitious, but realistic targets. I am confident that our strategic business plan will lead us into a new era of success for the adidas Group.”
Wednesday, September 14, 2011
Tuesday, September 13, 2011
Adidas Mission Statement.
"The Adidas Group Strives to be the global leader in the sporting goods industry
with brands built on passion for sports and a sporting lifestyle"
What do we got here Mr. Dassler?
It began in their mothers kitchen, the german brothers Adolf and Rudolf Dassler would produce adidas mercandise (Running Sneakers preferably) . Four time olympic gold medalist Jesse Owens was persuaded by Adolf into using his spike running shoe. Further More Adidas Was established as a company in 1949. As the company grew, new management brought innovations. Adidas invested in star athletes with endorsements . In the Early year of 2006 Adidas merged with Reebok, a mega sportswear company. Although Adidas origin is in germany the products are retailed all over the world.
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