adidas Group presents 2015 strategic business plan
• Group plans sales growth of 45% to 50% to € 17 billion in 2015
• Bottom line to grow faster than top line with a compounded annual earnings growth rate of 15% per year
• Operating margin to reach 11%
• Targets based on strong and unmatched brand portfolio
Herzogenaurach, November 8, 2010 – The adidas Group today presented its 2015 strategic business plan at its Investor Day in Herzogenaurach, Germany. Named “Route 2015”, the plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015.
Based on the Group’s strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line. In addition, the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years. The Group targets a compounded annual earnings growth rate of 15% and wants to reach an operating margin of 11% sustainably by 2015 at the latest.
“Brand success means business success for the adidas Group, that’s why we have set out clear business targets based on our strong and unmatched brand portfolio,” said Herbert Hainer, CEO of the adidas Group. “We want to achieve qualitative and sustainable growth by building desirable, leading brands in consumers’ and customers’ perception. Over the next few years, we will invest in our brands in order to reach our ambitious, but realistic targets. I am confident that our strategic business plan will lead us into a new era of success for the adidas Group.”
• Bottom line to grow faster than top line with a compounded annual earnings growth rate of 15% per year
• Operating margin to reach 11%
• Targets based on strong and unmatched brand portfolio
Herzogenaurach, November 8, 2010 – The adidas Group today presented its 2015 strategic business plan at its Investor Day in Herzogenaurach, Germany. Named “Route 2015”, the plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015.
Based on the Group’s strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line. In addition, the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years. The Group targets a compounded annual earnings growth rate of 15% and wants to reach an operating margin of 11% sustainably by 2015 at the latest.
“Brand success means business success for the adidas Group, that’s why we have set out clear business targets based on our strong and unmatched brand portfolio,” said Herbert Hainer, CEO of the adidas Group. “We want to achieve qualitative and sustainable growth by building desirable, leading brands in consumers’ and customers’ perception. Over the next few years, we will invest in our brands in order to reach our ambitious, but realistic targets. I am confident that our strategic business plan will lead us into a new era of success for the adidas Group.”
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